Color vision deficiency (CVD) : Color vision deficiency (CVD) affects around 1 in 12 men and 1 in 200 women worldwide; for every 100 users visiting your website or app, up to 8 people could suffer from CVD. Red-green color blindness is the most common deficiency, affecting approximately 1 in 12 men (8%) and 1…

The serial position effect and how it impacts our choices while shopping online. — All the insights are a conglomeration of scientific research papers which are referenced later at the end. If you try to remember the items in a list displayed, you will notice that you remember items displayed first and last items the best, the middle items the worst. This effect is…

Have you ever imagined a world where technology effortlessly integrates into our daily lives, allowing us to engage with it in the most natural way possible? Well, the future of Human-Computer Interaction (HCI) is here to make that a reality. HCI has come a long way from the days of…

User research is a crucial step in the UX design process, as it helps designers understand the needs, behaviors, and motivations of their users. Conducting meaningful user research can lead to more effective and user-centered designs. In this guide, we will discuss the different types of user research, methods for…

User experience (UX) design is a critical aspect of creating successful products and services. However, even the most experienced designers can make mistakes that can negatively impact the user experience. In this article, we will discuss five common UX design mistakes and provide strategies for avoiding them. 1. Not understanding the user One of the…

Design thinking and problem-solving are two popular approaches used to find solutions to complex issues. Both are highly effective in their ways, but they have different focuses and methods. To understand the difference between the two, it’s important to first define each approach and then explore their key differences. Design Thinking Design…

All the insights are a conglomeration of scientific research papers which are referenced later at the end. The Valence Method in UX Design The valence method is a user experience (UX) design technique that helps designers understand how users feel about different aspects of a product or service. It is a way to measure the emotional…